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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Empowering Ourselves: Using Thought Leadership to Drive Business Success
Robin Farmanfarmaian
Speaker and Entrepreneur
www.robinff.com
Robin Farmanfarmaian is a professional speaker, entrepreneur, and angel investor, driving high-level business development for cutting-edge medical and biotech companies. She is currently a VP at Actavalon, a company focused on curing cancer; and Strategic Relations Advisor to MindMaze, which uses VR for stroke and brain injury rehabilitation.
Robin works with entrepreneurs and executives who want to become thought leaders in order to accelerate their career and business goals. Her first book, The Patient as CEO: How Technology Empowers the Healthcare Consumer, is a bestseller on Amazon. Her latest book, The Thought Leader Formula, launches in March 2019.
In this podcast, Robin discusses how she turned to thought leadership as a solution to the #MeToo situations she regularly experienced. She talks about turning thought leadership into a replicatable system, and why it’s so important to think of yourself as a business.
Listen to this podcast.
Top of Mind Thursday February 28, 2018: Fixing What’s Not Working
I’m occasionally asked by a client to help them fix something that’s not working–they aren’t meeting their goals, can we figure out why? Business isn’t where it should be–is there something Marketing can do to help?
Sometimes I find their marketing programs need to be changed or tweaked. Other times, the market itself had changed or customer needs and wants are different. “Fixing” the marketing won’t necessarily provide the desired result–if we’re fixing the wrong problem.
How do we know where to start?
- If you’ve met objectives before, look at what’s different now. How do you address that?
- If you haven’t met objectives before, look for someone who has. What do they do that you don’t? How should you change?
- If no one has met these objectives, consider whether it’s the goal that’s wrong. How should you redefine your objectives to be obtainable?
The key is to start with data about what’s working and what isn’t. Gut feelings are sometimes right, but they’re better when paired with real data. That’s why it’s important for people to feel they can talk about what’s happening–without being punished for not hitting their goals.
Contrast that to how our elected officials often address a problem. They parade a series of key people before a Congressional committee, ask questions that often are meant to make the questioner look good rather than get at real answers, look for scapegoats wherever possible, and try to “win” by making their colleagues look wrong.
It may make fascinating TV coverage, but very often, not much changes. When your business is at stake, make sure you’re focused on discovering what went wrong and doing what’s necessary to fix it–without the unnecessary pomp and circumstance.
Join me for the free online video interview series The Inspired Leadership Show: Discovering Secrets to Being an Effective Leader Through Communication, Positive Influence and Sustainable Productivity, starting next Monday, March 4th.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Listen! The Inspired Leadership Show
The Inspired Leadership Show with guest, Linda Popky. Discover secrets of being an effective leader thru communication, positive influence and sustainable productivity. Listen now.
Top of Mind Thursday February 21, 2018: The Power of the Herd
Measles is a highly contagious disease that sickened nearly 50,000 people a year, killing 500 in the mid-1950s. It was practically eradicated by the end of the 20th century.
Until it wasn’t. In 2012, there were only 55 cases reported throughout the country. The state of Washington alone has already reported more than 150 cases so far this year.
Why? Many parents, concerned about vaccine side effects, have decided to not vaccinate their kids . While the original studies that said vaccines were unsafe were debunked years ago, the perception remains that it is somehow more dangerous to get vaccinated than to contract any of the serious, potentially deadly diseases the vaccines prevent.
Scientists talk about herd immunity–vaccinating a large percentage of a group, or herd, nearly eliminates the possibility of any individual unvaccinated member catching the disease. When vaccination rates drop below a certain threshold, that immunity disappears. The people most likely to get sick are infants and children too young to get vaccinated, the elderly, or people with compromised immune systems.
We live in a country where individual freedom is highly prized–we feel we should be able to choose what we can and can’t do without government intervention. But when the actions of one individual endanger others, we need to consider the greater good.
Smoking has been eliminated in most public places, because of the danger to nonsmokers, as well as the smoker. Driving under the influence is illegal because it endangers others on the road, in addition to the driver. Children without vaccinations endanger other school children–which is why vaccinations should be mandatory unless there is a compelling medical need for a specific child to not be included.
Sometimes the safest place to be is in the midst of the herd. And to maintain that safety, we need to be vigilant about maintaining the power of the herd.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com