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Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Top of Mind Thursday October 4, 2018: Above and Beyond
I’m in New York City this week running the annual meeting for the Society for the Advancement of Consulting (SAC).
We have a full room of consultants from 7 countries who came to New York this week to learn how they can take their business above and beyond where they are currently. These people are all busy. Yet, they took time out of their hectic schedules to attend this conference.
That’s because they know how important it is to get expert guidance on their business–to look outside the box, to learn best practices, to consider new and different alternative strategies to move forward.
How often do you take time out of your regular schedule to look at your business differently? Do you have external advisors who can give you unbiased input about new opportunities you might not be considering?
What are you doing to take your business above and beyond?
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday September 27, 2018: A Quarter of a Century Later
This week’s subject is a little different.
Sunday was the 25th anniversary of the day my two-year-old daughter Ilana was diagnosed with Type 1 insulin-dependent (T1D) diabetes.
We’ve come a long way since 1993. We have new monoclonal fast-acting and time-release insulin. We have glucose meters that take a mere fraction of the blood required back then. We have insulin infusion pumps, and continuous glucose monitoring systems, and technologies that are making strides towards delivering an artificial pancreas.
But we’re not there yet. This is still a disease that must be managed by patients and their families 24×7. Blood sugars need to be checked every few hours. Food needs to be analyzed for carbohydrate content. Exercise, excitement, and even mild illness can throw the balance off big time. And for unknown reasons, the rate of diagnosis continues to climb–an increase of 20% in just the last 10 years.
And there are still tragedies. Just last week, I learned of two lives cut way too short: a 26 year old boy who died of high blood sugar because he couldn’t afford to buy enough insulin, and a 10 year old girl whose glucose levels went so low during the night that she never woke up.
That’s why next month Ilana and I will participate in the JDRF Walk for a Cure at Levi’s Stadium in Santa Clara.
We walk for all the kids and families who struggle with this disease, and for those that are no longer with us. We walk to fund the research that looks for the cure. We walk to educate people about the 1.25 million Americans who have T1D.
And we walk so that 25 years from now, we will be counting the years since Type 1 became Type none.
To subscribe, please click here.
Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Nothing to Fear Here: How Conquering Fear Leads to Dramatic Sales Growth
Alex Goldfayn
CEO
The Revenue Growth Consultancy
www.goldfayn.com
Alex Goldfayn the CEO of The Revenue Growth Consultancy, creates average annual revenue growth of 10-20% for clients. About once a week, Alex delivers keynote speeches, sales kickoffs, breakout sessions and workshops for various associations and companies around the country. The topic is sales growth, but he also dives deeply into confidence (instead of meekness), proactivity (instead of reactivity), and optimism (instead of pessimism). He s the author of the Wall Street Journal bestseller Selling Boldly, published in early April 2018, and The Revenue Growth Habit, selected one of the top 15 business books of the year by Forbes.
In this podcast, Alex tells us why fear is the greatest enemy of sales. He explains the three-step Selling Boldly System, and explains why it’s so important to call the happy customers who do not have a problem. Alex explains how the move from fear to confidence may be the most important thing you do to build your business.
Listen to this podcast.
Just a Moment for Marketing: Stand Up and Be Counted
Linda says: Customers notice if you stand up for what is right.