Top of Mind Thursday September 20, 2018: Civil Action

Top of Mind Thursday

This past week, I’ve watched people attack each other on Facebook, Nextdoor, and a YahooGroups mail list.
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This was not related to politics or world events, but, for the most part, for silly things. One person didn’t like the way someone worded a compliment. Another was upset because he didn’t like the point of view of another poster. A third group was attacking someone because they don’t share her feeling about a particular religion.What happened to civility?

There was a time not so long ago when it seems the default position in society was to treat the other with respect–regardless of whether they share the same point of view, religion, race, creed, education, sexuality, etc.  that we have ourselves.

Now we live in a time where presidential proclamations are delivered via Tweets that are often attacks on the desired target. We have social media tools that let us say whatever we want to whomever we want in whatever way we want.

But we don’t have to drop down to that level. We can choose to treat others with the same kind of respect we expect to receive ourselves. Even if you don’t like the other side, there’s no reason to resort to name calling and personal attacks.

Here’s a novel concept. Let’s just pretend we are back in the old days when civility was the norm. If we all work at this just a little bit, we’ll all be better off.

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linda@popky.com
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Top of Mind Thursday September 13 2018: Come Together Right Now, Over Me

Top of Mind Thursday

On Tuesday, we marked the 17th anniversary of the 9/11 terrorist attack, which killed nearly 3000 Americans. Next week, we mark the one year anniversary of Hurricane Maria, which killed nearly as many people in Puerto Rico.

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Each of these events was a tragedy in its own right. They included massive death, destruction, and disruption of every day life. The communities that weathered these events will never be the same.

Today, nearly a million people are fleeing in advance of the powerful Hurricane Florence, expected to hit the Carolinas with a force not previously seen. Hopefully, lessons learned from last year will result in fewer injuries and less loss of life–even if there is massive destruction of property.

In the midst of all this chaos and disruption, we invariably see examples of not just the dedication of first responders, but the goodness of ordinary people, and the kindness of strangers.

When a disaster strikes, it jolts us out of life-as-usual mode, forcing us to focus on what’s really important, what we really value, what can’t be replaced. Disaster is also a great equalizer. Hurricanes don’t avoid wealthy enclaves, and all the money and prestige in the world is no match for Category 4 winds or a terrorist explosion.

I expect that in the aftermath of this week’s hurricane, we will hear a multitude of stories of incredible compassion, courage, and strength. We will marvel at the individuals who shine under these circumstances. We will put aside our differences and help one another.

If only we could channel this energy without a disaster. We could come together, not just right now, but on a regular basis.

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Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: Play It Again Sam

Linda says: Your audience needs repetition to hear your message.

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Top of Mind Thursday September 6, 2018: They Just Did It

Top of Mind Thursday

This week, Nike celebrated the 30th anniversary of their “Just Do It” advertising campaign by launching an ad featuring former NFL quarterback Colin Kaepernick, who started the practice of kneeling during the playing of the national anthem at NFL games.

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Kaepernick and his fellow players have said they are doing this to draw attention to the ongoing mistreatment of Black youth by police across the country. However, some people have chosen to believe that this action is meant to be disrespectful to America’s military.

Nike’s decision to feature Kaepernick in their latest campaign has re-ignited the controversy, drawing the attention of those on both sides of the issue. Some outraged customers have threatened to destroy their Nike products: one man even attempted to burn his sneakers while still wearing them.

Does this bother Nike? Probably not. In fact, one school of thought is that they expected this reaction to occur, but banked on the fact their core customer base (younger and more urban consumers) would identify with this kind of activism and more than make up for those who choose not to remain with the brand.

One industry expert estimates Nike received over $100 million of free promotion for the company in the first 48 hours alone. During that time, the company was mentioned over a million times online–a 3000% increase in conversations.

Regardless of how you feel about the kneeling issue, it’s clear Nike’s bold actions have allowed them to stand out above the noise in the marketplace.

In fact, in this case, when it came to making noise, Nike decided to go all in  and just do it.

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Contact me to find out how to get heard above the noise.


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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