What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Top of Mind Thursday July 26, 2018: Shampoo, Rinse, Repeat
There was a time when all shampoo ads, as well as the directions on the bottle, would tell us to shampoo, rinse, repeat. And probably most people followed directions and did so.
But as it turns out, that’s really unnecessary. The ingredients in a good bottle of shampoo are made so that they can adequately clean your hair with just a single application. Why the direction to repeat? Well, that means you use twice as much shampoo and need to repurchase the product in half the time.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Top of Mind Thursday July 19, 2018: Amazon Goes to the Dogs
Some things should really never happen. Like a local sushi restaurant running out of rice. Or KFC running out of chicken during a promotion in the UK.
But who would ever expect Amazon to run out of web capacity on Prime Day–the day it created to promote a Black Friday in July frenzy? Instead of getting to the deals they wanted, for hours millions of shoppers saw a parade of dogs cross their browsers. Cute, but not what they expected.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Just a Moment for Marketing: When Uncontrolled Friction is Destructive
Linda advises: Create a situation where constructive friction can survive.
Top of Mind Thursday July 12, 2018: Not Caving Into Pressure
On Tuesday, the world breathed a collective sigh of relief as the last members of a Thai soccer team and their coach were safely extracted from a cave where they’d been trapped for 18 days due to unexpected heavy rains.
That the group was even found–let alone rescued and in good health–is nearly miraculous. An international team of cave exploration experts, trained divers, medical personnel and others came together to devise an evacuation strategy that was both difficult and dangerous–and did result in the death of one of rescuers.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com