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Just a Moment for Marketing: Friction Point: When Friction Sparks Change
Linda asks: What happens when friction does not sponsor constructive change?
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Top of Mind Thursday July 5, 2018: We Hold These Truths To Be Self-Evident
We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.
That to secure these rights, governments are instituted among men, deriving their just powers from the consent of the governed. That whenever any form of government becomes destructive to these ends, it is the right of the people to alter or to abolish it, and to institute new government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their safety and happiness….
The message is as relevant today as it was 242 years ago.
May the spirit of the Declaration of Independence and our Founding Fathers guide us through today’s tumultuous world as it did in 1776.
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Posted in News and Updates, Top of Mind Thursday Memo
Tagged 4th of July, Declaration of Independence, Independence Day, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday
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Top of Mind Thursday June 28, 2018: Driving Change
It was nearly 10 months ago that Dara Khosrowshahi accepted the position of CEO at troubled ride share company Uber.
The former CEO of Expedia, he was relatively unknown and the issues at his new job seemed quite large: ongoing problems with drivers, allegations of sexual assault by passengers, a culture of harassment and discrimination–even being stripped of their right to operate within the city of London.
Khosrowshahi was about as different from founder Travis Kalanick as you could get. The question was, could he save Uber from themselves?
In less than a year Khosrowshahi has made great strides. From a marketing campaign where he talks about his values, to new policies for tipping and safeguards for both drivers and passengers, to committing resources to changing the corporate culture–Khosrowshahi appears to be serious about change.
This week, the city of London restored Uber’s license on a probational basis. Their reasoning: It sounds like you’re willing to act differently, now prove you can do so. Many former Uber customers may be asking the same thing.
The jury’s still out as to how this will play out in the long-term. But Uber is making the right moves. To change corporate culture, you need to start with the leaders and then be crystal clear as to what is expected and what will not be tolerated throughout the organization.
Only then can you expect to drive lasting change.
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Contact me to find out how to get heard above the noise.
Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.
Check out our marketing thought leadership podcasts.
Check out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.
Let us help your business rise to the top.
linda@popky.com
(650) 281-4854
www.leverage2market.com
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Dara Khosrowshahi, Expedia, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Uber
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