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Top of Mind Thursday June 21, 2018: Cries in the Night

Posted on June 21, 2018 by Leverage2Market

Top of Mind Thursday

The sounds of children crying out for their parents were heart wrenching. So much so, that people on all sides of the political spectrum have called for a halt to the new US policy of separating children from their families as they attempt to enter the country as refugees.
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To turn our back on people fleeing persecution, abuse, and torture, is a repudiation of traditional American values. To compound the problem by involving innocent children is unconscionable.

 

Yesterday, bowing to this enormous wave of protest, the administration reversed its position and halted the separation process. But we’re not out of the woods yet. There are now thousands of children in ICE custody with no plan to reunite them with their parents. How their parents will even be found is extremely problematic.

 

This unfortunate turn of events is what happens when actions are taken without considering the consequences. If the process had continued, where would these children wind up? Who would take care of them?

 

Actions have consequences. Before we take steps that lead to a path of no return, we need to stop and consider who may be harmed, and if there isn’t a better alternative crying out to be considered.

 

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linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: Mocha on Marketing: It Doesn’t Smell Right

Posted on June 18, 2018 by Leverage2Market

LInda observes: If it doesn’t smell right, it just isn’t right.

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Top of Mind Thursday June 14, 2018: Swept Away

Posted on June 14, 2018 by Leverage2Market

Top of Mind Thursday

Last Friday night, the Golden State Warriors beat the Cleveland Cavaliers 108-85 to win the NBA Finals in a four-game sweep. These two teams have met in the Finals for four straight years, with the Warriors taking 3 of the 4 series.

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The path to a championship was not easy for the Warriors this year. They battled injuries to each of their key players, much stronger contenders in their conference, and often were their own worst enemies–taking seven games to beat the Houston Rockets in the conference series to advance to the Finals.

 

Yet when it mattered, the Warriors came together as a team. The key performers were different for each Finals game. One night Steph Curry broke the NBA record for 3-pointers in a Finals game. The next, he went stone cold. So other players, like Kevin Durant, stepped in and carried the game.

 

Cleveland’s effort was spearheaded by LeBron James, who scored 136 points by himself (more than a third of the team’s total scoring). But even a player as talented as James can’t win a team sport by himself (though he certainly tried).

 

The lesson: Pack as much talent as you can onto your team. You never know when you’ll need that little extra boost. Then, create a culture where everyone works together for the good of the team, rather than the individual.

 

The results may just sweep you away.

 

To subscribe, please click here.

 

Contact me to find out how to get heard above the noise.

 

Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.

Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: Bringing Home the Gold

Posted on June 11, 2018 by Leverage2Market

Linda comments: There’s always room to improve your game.

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