Top of Mind Thursday June 7, 2018: In Search of Inner Beauty

Top of Mind Thursday

The Miss America pageant was conceived in 1921 as a way to get more tourists to visit Atlantic City after Labor Day. For nearly a century, it has been an opportunity to showcase attractive women in bathing suit and evening gown showcases, with a bit of talent and speaking ability thrown in almost as an after-thought.

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All that just changed. This week the contest organizers (mostly women, for the first time) announced they are dropping the beauty pageant part of this event–instead focusing on the overall achievements of the young women who become contestants.

 

In the age of #MeToo and #TimesUp, this is a change that’s long overdue. If we don’t want women to be automatically objectified as sex objects, we need to change the events that have judged a woman’s fitness to represent her state and the nation as much by the state of her legs and how she fills out a bathing suit, rather than by her overall personality, talent, and accomplishments.
Miss America will still attract an array of attractive contestants. But it’s nice to know that after all these years, the judges will be looking for beauty that is more than skin deep.

 

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Just a Moment for Marketing: A Midlife Corporate Crisis

Linda observes: Companies go through midlife crises, too.

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Top of Mind Thursday May 31, 2018: Eyes Wide Open

Top of Mind Thursday

Roseanne Barr’s revived sitcom was cancelled this week after she let loose a series of racist and anti-semitic tweets. This was not the first time Barr’s tweeting had gotten her into trouble, and she had supposedly been warned by the network prior to this week’s incident.
 
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But it’s what happened yesterday, after Barr addressed the controversy with another tweet saying she had taken an Ambien before sending out her controversial comments, that really completes this story.

 

Sanofi, the manufacturer of Ambien came back very quickly with an outstanding response:

 

People of all races, religions and nationalities work at Sanofi every day to improve the lives of people around the world. While all pharmaceutical treatments have side effects, racism is not a known side effect of any Sanofi medication.

 

Touche, Sanofi. Well-done. A great example of how to turn a potentially negative comment into a win-win for your company. Kudos for being engaged on social media and ready to respond appropriately.

 

Are you ready and alert to what’s being said about your brands?

 

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Contact me to find out how to get heard above the noise.

 


Limited time to devote to marketing? Check out our weekly Just a Moment for Marketing videos. They only take a minute.

Check out our marketing thought leadership podcasts.

Marketing Above the NoiseCheck out the new video trailer for my book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters.

Download a FREE chapter now.

What are people saying?

Buy now.


Let us help your business rise to the top.

linda@popky.com
(650) 281-4854
www.leverage2market.com

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Just a Moment for Marketing: A Method to the Madness

Linda advises: Create methods to manage marketing.

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