Category Archives: B2B Marketing

Funny Thing: Using Humor Effectively in B2B Organizations

Kathy Klotz-Guest CEO Keeping It Human www.keepingithuman.com Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful … Continue reading

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Where B2B Marketing is Going in Silicon Valley

Josef Chervenka President, NorCal Business Marketing Association www.norcalbma.org In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to … Continue reading

Posted in B2B Marketing, Linda Popky, Marketing, Marketing Thought Leadership Podcast, Podcasts | Comments Off on Where B2B Marketing is Going in Silicon Valley

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