Category Archives: Best Practices

Just a Moment for Marketing: Dynamic Market Leverage Factor: Strategy

Linda advises: Look at strategy before implementation.

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Just a Moment for Marketing: Orchestration: The Power of the Group

Linda advises: Create a well functioning team to orchestrate success.

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Just a Moment for Marketing: A Seat at the Table

Linda advises: Marketeers need to communicate with senior corporate executives.

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Just a Moment for Marketing: This Little Piggy Goes to Market

Linda observes: The same basic marketing principles apply today.

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