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Category Archives: Books
Salim Omar of CPA Marketing Genius interviews Linda Popky
Salim Omar, president of CPA Marketing Genius, interviews Linda Popky, who discusses her book, Marketing Above the Noise. General discussion of marketing today versus marketing as it was done in the past. Listen to the interview.
Posted in Best Practices, Books, Marketing Strategy, News and Updates, Podcasts
Tagged audio, CPA Marketing Genius, Linda Popky, marketing above the noise, marketing strategy, marketing success, podcast, Salim Omar
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Far-Reaching Yet Well-Grounded: A Conversation with Justice Sonia Sotamayor
“The greatest obstacle to our success is our own doubt.”
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Posted in Books
Tagged Bronx, My Beloved World, Sonia Sotomayor, Supreme Court Justice, Type 1 diabetes, Watermark
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To Sell or Not To Sell: Maybe It’s Not Actually a Question
According to author Daniel Pink, we’re *all* selling every day, even there are no actual sales transactions taking place.
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Posted in Books
Tagged Daniel Pink, marketing, selling
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Gloom, Gloom, Go Away–Media Naysayers: DON’T Come Back Another Day
I opened my browser to CNN.com today to be faced with: “America the Miserable? Have Americans had their optimism “beaten out” of them by the lagging economy, terrorism fears and two wars?” Ladies and gentlemen, I know bad news gets … Continue reading
Posted in Books, Current Affairs
Tagged Afghanistan, America the Miserable, ARP, cash for clunkers, CNN, creativity, economy, gloom, H1N1, innovation, Iraq, rebound, stimulus, unemployment
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