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Category Archives: Branding
Just a Moment for Marketing: Build Your Core
Linda advises: Build your brand from the inside out.
Posted in Best Practices, Branding, Marketing Strategy, Marketing Success
Tagged Bay Area, brand, branding, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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A New B2B Approach to Brand: Learnings from Lithium
B2B marketing doesn’t have to be boring: Lose the snooze.
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Posted in Branding
Tagged B2B marketing, branding, Katy Keim, Linda Popky, Lithium Technologies, marketing strategy, NorCAL BMA, social media
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Market Leverage Factors: Tips for Brand Review and Refresh
How well does your current brand reflect the image and personality you want to convey for your company? People often ask my advice when they’re considering refreshing or updating their brand. The problem is many people think branding stops and … Continue reading
Posted in Branding
Tagged brand review, image, market leverage factors, personality, visual identity
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A New Look to Graphic Design for Business
I was a skeptic. Was it really possible to use the web to engage design professionals I’d never met on a design project and come out with an acceptable result?
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