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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Consulting
Top of Mind Thursday January 25, 2018: Turning the Tide
Never underestimate the ability of people to miss humor and treat satire as real. Several years ago, The Onion published a satirical piece about how best to eat Tide detergent pods, which are brightly colored and look a bit like … Continue reading
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, P&G, Tide Pod, Tide Pod Challenge, Top of Mind Thursday
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Just a Moment for Marketing: When the Marketplace Overheats
Linda advises: Focus on where both sides can work together.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, friction, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, marketplace, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Just a Moment for Marketing: Polarization: The Result of Unresolved Friction
Linda advises: Don’t let friction divide us.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
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Just a Moment for Marketing: Beware the Sibling Rivalries
Linda observes: Sales and marketing are sibling rivals.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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