Category Archives: Current Affairs

Brand Obama: How Barack Obama Really Won the Presidency

There’s been much discussion over the last two weeks of what exactly Barack Obama’s campaign team did right to help him win the presidency of the United States. In their November 17th Business Week column “Three Reasons Obama Won,”  Jack … Continue reading

Posted in Current Affairs, Marketing Strategy, Marketing Success, Politics/Government | 4 Comments

A New Beginning

Tonight marks the start of the Jewish new year, 5769. To everyone, including all my friends, relatives and colleagues who are celebrating the holiday, I wish you a sweet and joyful new year, filled with health and happiness, peace and … Continue reading

Posted in Current Affairs, Health | Comments Off on A New Beginning

The Branding of Our Candidates

As I watched the highlights of the Democratic National Convention, I can’t help but focus on the brand called Barack Obama. This morning, after hearing about McCain’s choice for vice president, I’m wondering about the brand called McCain as well. … Continue reading

Posted in Current Affairs, Marketing Strategy, Politics/Government | Comments Off on The Branding of Our Candidates

Driven to Distraction

In preparation for California’s new hands-free cell phone law on July 1st, I finally broke down and bought a bluetooth wireless device. Well, I actually bought my second bluetooth wireless device. I had bought one a couple of years ago, … Continue reading

Posted in Current Affairs, Politics/Government | Comments Off on Driven to Distraction

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