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Category Archives: Current Affairs
We’re Quoted in Business Week
Our post on the Invincibelle blog about Business Week’s recent story comparing how men and women are weathering the current business economy was in turn picked up and published in Business Week’s June 2nd Feedback column (online and in print).
Posted in Current Affairs, Marketing Strategy, Weblogs
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The Case of the Bay Area’s Missing Matzoh
Why was celebrating Passover in northern CA different this year from all other years? Well, for one thing, because there was an acute shortage of several kosher for Passover staples, including a critical one–matzoh. Passover matzoh is made from flour … Continue reading
Posted in Current Affairs, Customer Interactions, Marketing Strategy
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Airlines Miss the Boat in Hawaii: How United and American blew a great opportunity to build customer loyalty
The collapse of ATA and Aloha Airlines left many unhappy stranded travelers in Hawaii last week. With virtually no notice, the two carriers shut down and those holding tickets were stuck with paying large amounts of money and/or waiting days … Continue reading
Posted in Current Affairs, Hall of Shame, Marketing Strategy, Travel
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A Long, Long Time to Wait
From the sign in front of a financial investment firm in Salem, OR: 6 MONTH CD = 3.4 % 20 YEAR CD = 6% Twenty YEARS? Are they serious? You’d need a lot more than 6% to hold my money … Continue reading
Posted in Current Affairs
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