Category Archives: Current Affairs

We’re Quoted in Business Week

Our post on the Invincibelle blog about Business Week’s recent story comparing how men and women are weathering the current business economy was in turn picked up and published in Business Week’s June 2nd Feedback column (online and in print).

Posted in Current Affairs, Marketing Strategy, Weblogs | Comments Off on We’re Quoted in Business Week

The Case of the Bay Area’s Missing Matzoh

Why was celebrating Passover in northern CA different this year from all other years? Well, for one thing, because there was an acute shortage of several kosher for Passover staples, including a critical one–matzoh. Passover matzoh is made from flour … Continue reading

Posted in Current Affairs, Customer Interactions, Marketing Strategy | Comments Off on The Case of the Bay Area’s Missing Matzoh

Airlines Miss the Boat in Hawaii: How United and American blew a great opportunity to build customer loyalty

The collapse of ATA and Aloha Airlines left many unhappy stranded travelers in Hawaii last week. With virtually no notice, the two carriers shut down and those holding tickets were stuck with paying large amounts of money and/or waiting days … Continue reading

Posted in Current Affairs, Hall of Shame, Marketing Strategy, Travel | 1 Comment

A Long, Long Time to Wait

From the sign in front of a financial investment firm in Salem, OR: 6 MONTH CD = 3.4 % 20 YEAR  CD  = 6% Twenty YEARS? Are they serious?  You’d need a lot more than 6% to hold my money … Continue reading

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