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Category Archives: Current Affairs
Top of Mind Thursday – March 28, 2024: A Bridge Too Far Gone
This week, a large container ship hit a pier in Baltimore Harbor, totally demolishing the Francis Scott Key Bridge. Sadly, six people—all construction employees—perished in this event. While their deaths are tragic, this could have been a much larger disaster … Continue reading
Posted in Articles & Resources, Best Practices, Current Affairs, l2massociates, Leverage2Market, Linda Popky, Marketing, Marketing Accountability, Marketing Strategy, Marketing Success, News and Updates, Top of Mind Thursday Memo
Tagged accident, collapse, Francis Scott key bridge, maryland, Top of Mind Thursday
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Top of Mind Thursday – February 15, 2024: What a Difference a Decimal Makes
On Tuesday, ride sharing company Lyft astounded the market when it announced its profit margins were expected to grow by 500 basis points (5%) this year—sending their stock soaring. There was only one problem: It wasn’t true. What the earnings … Continue reading
Posted in Articles & Resources, Current Affairs, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged Lyft, mistakes, proofreading, stock market, Top of Mind Thursday
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Memo to Marathon Bomber: You Lose! Boston’s Still Up and Running!
You picked the wrong target. The mood in Boston is somber, but not defeated. They’ll be back, stronger than ever.
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Posted in Current Affairs
Tagged Boston marathon bombing, Logan, strength of Boston community, terrorists
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Yahoo Has it Wrong: Showing Up Is More than Physically Being There
It’s whether the heart and the brain are engaged, not where the body resides that makes a difference.
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