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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Category Archives: Customer Interactions
Just a Moment for Marketing: Rome Wasn’t Built in a Day
Linda advises: Take the time to build the foundation right, to create ongoing marketing campaigns that impress themselves in your customers’ and prospects’ minds.
Posted in Best Practices, Consulting, Customer Interactions, Marketing Strategy
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
4 Comments
Just a Moment for Marketing: It’s What Customers Don’t Tell You That Matters
Linda advises: Stop and listen to what your customers are not saying. Customers may tell you what they want, but they don’t often tell you what they need.
Posted in Best Practices, Consulting, Customer Interactions, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
1 Comment
Just a Moment for Marketing: It’s Not About You. It’s About Them.
Linda explains the difference between a feature and a benefit. Features are about you and your offerings. Benefits are about your customers. When in doubt, remember, it’s not about you, it’s about them – your customers.
Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
1 Comment
When the Customer is Never Right Part 2: We Know What You Want, Deal With It!
Because the waiter wrote down the wrong order, it had to have been what I ordered. Except it wasn’t.
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Posted in Customer Interactions
Tagged customer service, Miami beach
Comments Off on When the Customer is Never Right Part 2: We Know What You Want, Deal With It!