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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Customer Interactions
Just a Moment for Marketing: It’s What Customers Don’t Tell You That Matters
Linda advises: Stop and listen to what your customers are not saying. Customers may tell you what they want, but they don’t often tell you what they need.
Posted in Best Practices, Consulting, Customer Interactions, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Just a Moment for Marketing: It’s Not About You. It’s About Them.
Linda explains the difference between a feature and a benefit. Features are about you and your offerings. Benefits are about your customers. When in doubt, remember, it’s not about you, it’s about them – your customers.
Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
1 Comment
When the Customer is Never Right Part 2: We Know What You Want, Deal With It!
Because the waiter wrote down the wrong order, it had to have been what I ordered. Except it wasn’t.
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Posted in Customer Interactions
Tagged customer service, Miami beach
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When the Customer Is Never Right…Part 1: The Case of the Sushi Nazi
What we wanted was not relevant, they served us what, when and how they chose.
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