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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Customer Interactions
Just a Moment for Marketing: Those Pesky Airline Customers
Linda asks: Get rid of your customers?? What message are you giving your customers; you need them.
Posted in Best Practices, Customer Interactions, Marketing Strategy, Marketing Success, Sustainability
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
1 Comment
Not Quite the Right Mix: Kitchen Aid doesn’t serve up the recipe we’re looking for
Do you wait for a customer to call and tell you about a problem you already know exists? Or do you proactively contact them to let them know you’ll be taking care of a potential situation before it has the opportunity to cause a problem?
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Posted in Customer Interactions
Tagged customer loyalty, customer service, Kitchen Aid
Comments Off on Not Quite the Right Mix: Kitchen Aid doesn’t serve up the recipe we’re looking for
What a Difference an Attitude Makes
We’ve known for years that employee attitudes make or break a brand. Here’s an example of what happens when you do things right.
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Posted in Customer Interactions, Hall of Fame
Tagged branding, Delta Airlines customer service, employee attitudes
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Time for a New Approach to Helping Customers
Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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Posted in Customer Interactions
Tagged 24 hour customer, Adrian Ott, Consulting Magazine, Crossing the Chasm, Geoffrey Moore, NorCAL BMA, Regis McKenna, strategy, time-ographics
1 Comment