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Category Archives: Customer Interactions
Time as the New Competitive Differentiator
Adrian Ott CEO and Founder of Exponential Edge Author of The 24 Hour Customer www.24hourcustomer.com In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses … Continue reading
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis Bingham Join us for the next episode of our podcast series, MarketingThoughtLeadership.com, where Curtis Bingham, founder and Chief Executive Officer of the Chief Customer Officer (CCO) Council, discusses how the CCO role is evolving and why this function is … Continue reading
Lessons from the Road: If it Weren’t For Those Pesky Customers!
What signals is your business sending to its customers? Are you signaling them not to bother you in the future?
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Badgering Your Customers is Not Good for Business
In the last month, I’ve received no less than 15 phone calls from the telemarketing arm of a publication I subscribe to. It’s gotten to the point where I recognize the phone number and ignore all of the calls from … Continue reading