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Category Archives: Customer Interactions
Time for a New Approach to Helping Customers
Adrian’s book has the potential to do for time what Geoffrey Moore did for the technology adoption life cycle–provide powerful new customer insights that transform the way companies do business.
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Time as the New Competitive Differentiator
Adrian Ott CEO and Founder of Exponential Edge Author of The 24 Hour Customer www.24hourcustomer.com In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses … Continue reading
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis Bingham Join us for the next episode of our podcast series, MarketingThoughtLeadership.com, where Curtis Bingham, founder and Chief Executive Officer of the Chief Customer Officer (CCO) Council, discusses how the CCO role is evolving and why this function is … Continue reading
Lessons from the Road: If it Weren’t For Those Pesky Customers!
What signals is your business sending to its customers? Are you signaling them not to bother you in the future?
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