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Category Archives: Customer Interactions
A Case of Mistaken (Information about My) Identity
We’ve all heard a lot about identity theft. But have you considered the problem of corrupted information being attached to your online identity? I recently had an interesting interaction with a financial institution. Before they would discuss my account with … Continue reading
Insanity: Knowing Customers Are Unhappy and Waiting for Them to Defect
I recently terminated the relationship with the man who’s serviced our pool for a number of years. For quite awhile now, I haven’t been happy with the service we’ve gotten, including the fact that the hot tub never seems to … Continue reading
Avis: No Longer Trying Harder
You just can’t make this stuff up: I walked into the Avis Rental Car Office at Boston’s Logan Airport yesterday. The customer service rep very efficiently handled my reservation and asked me if I’d like to get a GPS for … Continue reading
Yes You Can…Use Lessons From the Obama Campaign Marketing in Business
In the December 1st issue of Business Week, Jon Fine says Your Brand is Not a Candidate:(Marketing Lessons from Obama’s Campaign) “The Obama campaign’s marketing was remarkable. But you can’t use it to sell yogurt.” His point is that the … Continue reading