What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign upMarketing Above the Noise
Category Archives: Customer Interactions
Yes You Can…Use Lessons From the Obama Campaign Marketing in Business
In the December 1st issue of Business Week, Jon Fine says Your Brand is Not a Candidate:(Marketing Lessons from Obama’s Campaign) “The Obama campaign’s marketing was remarkable. But you can’t use it to sell yogurt.” His point is that the … Continue reading
Posted in Customer Interactions, Marketing Strategy, Politics/Government
Comments Off on Yes You Can…Use Lessons From the Obama Campaign Marketing in Business
Stranger than Fiction: AT&T Misses the Connection
This falls under the category of “you just can’t make this stuff up.” I’ve been working with my ISP for two days to figure out why my T1 line has been intermittently flaky. They went to the provisioner (Covad), who … Continue reading
Posted in Customer Interactions, Hall of Fame/Shame
2 Comments
The Most Expensive Five-Cent MasterCard Bill in History
Case Study in how not to do customer service… My mother recently received a Citibank MasterCard bill for five cents. No, that’s not a typo. The bill, which arrived via US Mail was for five cents, as in one single … Continue reading
Posted in Customer Interactions, Hall of Shame
2 Comments
The Case of the Bay Area’s Missing Matzoh
Why was celebrating Passover in northern CA different this year from all other years? Well, for one thing, because there was an acute shortage of several kosher for Passover staples, including a critical one–matzoh. Passover matzoh is made from flour … Continue reading
Posted in Current Affairs, Customer Interactions, Marketing Strategy
Comments Off on The Case of the Bay Area’s Missing Matzoh