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Marketing Above the Noise
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Category Archives: Customer Relationships
Top of Mind Thursday – December 4, 2024: Getting Customer Service Right
Let’s be frank: In most cases today, customer service really sucks. We’ve all had to deal with cable or internet providers that send you down a dark hole of automated phone trees, bots, and other diversions. Or the companies that … Continue reading
Guilty
This afternoon, a jury in New York City convicted former president Donald Trump of 34 felony counts of falsifying business records to coverup hush payments to a porn star. Trump, the presumptive Republican candidate for President, is the first US … Continue reading
Integrate 2011 Interview: Measuring Marketing
Drew Stevens Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/drew_stevens Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing. Drew works with senior … Continue reading
Integrate 2011 Interview: What’s Hot in Mobile Marketing
Barbara L. Ciaramitaro Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/barbara_ciaramitaro Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing. Barbara is an … Continue reading