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Category Archives: Hall of Shame
Apples and Oranges: JCP learns the hard way
The more things change, the more they stay the same. Anticipate how major changes will affect and possibly alienate your loyal customer base.
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Posted in Hall of Shame
Tagged Apple, branding, JC Penney, JCP, retail, Ron Johnson
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No, I Can’t Help You No Matter What You Need
What good does it do to jump to conclusions before finding out what the customer really is looking for to start?
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Top of Mind Thoughts: I’m Sorry Lance is Still News
Time to move on, Lance. Go back to Texas. Ride your bike, run marathons. Just leave the rest of us alone.
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Posted in Hall of Shame
Tagged Lance Armstrong, Oprah, performance enhancing drugs
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Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?
Is it really worth it to destroy brand equity with substitutes that are unqualified and incompetent?
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Posted in Hall of Shame, Sports
Tagged brand equity, customer satisfaction, employee satisfaction, Green Bay Packers, NFL, replacement refs, San Francisco Giants, Seattle Seahawks
Comments Off on Cutting Off Your Hand to Spite Your Face: What on Earth is the NFL up to?