What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign upMarketing Above the Noise
Category Archives: Hall of Shame
Absolutely, Positively a Problem: Fedex, you’ve got some work to do
Unless he’s been working on my route for the last few months, the situation with the driver throwing the computer monitor is NOT an insolated incident.
Continue reading
Posted in Hall of Shame
Tagged customer service, Fedex, thrown package, viral video
Comments Off on Absolutely, Positively a Problem: Fedex, you’ve got some work to do
Return to Sender: Netflix’s Misguided New Pricing and Branding Strategy
Netflix is in the business of delivering entertainment to consumers –easily and seamlessly. Period. Not in the DVD shipping business or the streaming video business.
Continue reading
Posted in Hall of Shame
Tagged Bic, brand strategy, Coke, Colgate, entertainment delivery, LifeSavers, misguided, Netflix, Qwikster, Reed Hastings
Comments Off on Return to Sender: Netflix’s Misguided New Pricing and Branding Strategy
Why the Spirit Doesn’t Move Me…and Other Lessons from Air Travel
It seems every time you turn around, an airline is trying to find another way to charge passengers to use their services. The latest episode involves Spirit Airlines’ recent decision to charge passengers for carry-on luggage. This comes after most … Continue reading
Posted in Hall of Shame
Tagged charge for carryon bags, customer service, Delta Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin
2 Comments