What’s New
Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
eBOOK: Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.
Subscribe to the Top of Mind Thursday Newsletter
Free articles download with sign up
Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
Available in Hardcover and eBook formats
Category Archives: Hall of Shame
Avis: No Longer Trying Harder
You just can’t make this stuff up: I walked into the Avis Rental Car Office at Boston’s Logan Airport yesterday. The customer service rep very efficiently handled my reservation and asked me if I’d like to get a GPS for … Continue reading
The Most Expensive Five-Cent MasterCard Bill in History
Case Study in how not to do customer service… My mother recently received a Citibank MasterCard bill for five cents. No, that’s not a typo. The bill, which arrived via US Mail was for five cents, as in one single … Continue reading
Airlines Miss the Boat in Hawaii: How United and American blew a great opportunity to build customer loyalty
The collapse of ATA and Aloha Airlines left many unhappy stranded travelers in Hawaii last week. With virtually no notice, the two carriers shut down and those holding tickets were stuck with paying large amounts of money and/or waiting days … Continue reading
Those Pesky Little Fuel Surcharges
Very high on my list of Pet Peeves of how to irritate a customer: Add a surcharge to your bill for oil, gas, delivery, etc. because the price of fuel has gone up. Excuse me, but when oil is $100 … Continue reading