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Category Archives: l2massociates
Top of Mind Thursday – December 28, 2023: Wishing You Less Next Year
This is the time of year when we receive holiday greetings from friends, relatives, colleagues, long-lost connections, and of course everyone we ever did business with—ever. Most of these well-meaning messages wish you more of something or another in the … Continue reading
The Global Voice of the Customer
Lucie Newcomb President and CEO The NewComm Global Group, Inc. www.NewCommGlobal.com Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on … Continue reading
Marketing’s Importance for Today’s Entrepreneur
Janis Machala Managing Partner Paladin Partners www.PaladinPartners.com Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer … Continue reading
Leveraging Social Media in Global Launches
Karina Jensen Global Minds Network www.globalmindsnetwork.com In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses … Continue reading