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Category Archives: l2massociates
Top of Mind Thursday – March 14, 2024: Overcomplication
I’m in the middle of a big remodeling project which involves purchasing new appliances. It used to be if you needed a washer and dryer, or a refrigerator, or a dishwasher, you had a few different options to choose from. … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged complexity, home renovation, keep it simple, renovation, simplicity, technology, Top of Mind Thursday
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Top of Mind Thursday – March 14, 2024: Starting from Nothing
This week, I’m in Tecate, Mexico at a wellness resort called Rancho la Puerta. When it was founded 84 years ago, the Ranch was a small summer camp with very primitive accommodations. Slowly, over decades, the operation grew and developed … Continue reading
Posted in Articles & Resources, Best Practices, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged Mexico, new venture, organizational growth, Rancho la Puerta, retreat, Top of Mind Thursday
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Top of Mind Thursday – March 7, 2024: For Everything, There Is a Season
What happens when the Internet freezes, again and again? Not much gets done. In fact, everything in your business comes to a screeching halt. That’s what happened to me this week after a Comcast “upgrade” that seemed to result in … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, News and Updates, Top of Mind Thursday Memo
Tagged Comcast, customer service, internet, internet connection, Top of Mind Thursday, upsell, upselling
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Top of Mind Thursday – February 29, 2024: Leaping Forward
Today, February 29, is Leap Year Day—the day that only appears once every four years. Anything that happens today—good or bad—will only come back around for an exact anniversary in 2028. But did we move forward or backward since the … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, Marketing Accountability, Marketing Strategy, News and Updates, Top of Mind Thursday Memo
Tagged goals, Leap Year, Top of Mind Thursday
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