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Category Archives: l2massociates
Top of Mind Thursday – February 22, 2024: The Death of Dissonance
On Friday, Alexei Navalny, the leading opponent to Vladimir Putin in Russia, died mysteriously. While his death was shocking, it was not a surprise. Anyone who crosses Putin faces a much shortened lifespan—some fall out of tall buildings, others are … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged democracy, politics, Russia, Top of Mind Thursday
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Top of Mind Thursday – February 15, 2024: What a Difference a Decimal Makes
On Tuesday, ride sharing company Lyft astounded the market when it announced its profit margins were expected to grow by 500 basis points (5%) this year—sending their stock soaring. There was only one problem: It wasn’t true. What the earnings … Continue reading
Posted in Articles & Resources, Current Affairs, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged Lyft, mistakes, proofreading, stock market, Top of Mind Thursday
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Top of Mind Thursday – February 8, 2024: Not Knowing What You Don’t Know
I got absolutely no email for 12 hours yesterday. Nada. No responses to email I sent. No messages I was expecting from clients and colleagues. No promotional offers. Not even a single piece of spam. It turns out that on … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged email, Google, no notice, Top of Mind Thursday, verification, Yahoo
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Top of Mind Thursday – February 1, 2024: There’s a Conspiracy for That!
Conspiracy theories have probably been around since the beginning of time. There are those who say Nero set fire to Rome, then fiddled while Rome burned (even though the fiddle hadn’t been invented yet). For centuries, there have been those … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Sports, Top of Mind Thursday Memo
Tagged conspiracy, conspiracy theory, football, Hilary Clinton, Joe Biden, NFL, Taylor Swift, Top of Mind Thursday, Travis Kelce
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