Category Archives: Leverage2Market

Top of Mind Thursday – January 9, 2025: Too Hot to Handle

On Tuesday, a set of wildfires exploded across Los Angeles County, burning thousands of homes and displacing hundreds of thousands of residents. Two days later, the largest fires are not in the least bit contained, and new fires are erupting … Continue reading

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Top of Mind Thursday – January 2, 2025: So What’s New With You?

Yesterday was New Year’s Day. Welcome to 2025. We tend to put a lot of expectation on the start of a new year. We create resolutions to change our habits, start new activities, stop old ones, and make long-awaited changes. … Continue reading

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Top of Mind Thursday – December 4, 2024: Getting Customer Service Right

Let’s be frank: In most cases today, customer service really sucks. We’ve all had to deal with cable or internet providers that send you down a dark hole of automated phone trees, bots, and other diversions. Or the companies that … Continue reading

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Top of Mind Thursday – November 28, 2024: Beyond Thanksgiving

Today was Thanksgiving in the United States—the day when we celebrate the Macy’s Parade, the National Dog Show, the week’s great Black Friday sales, big football games, and a lot of great food. Oh, and we also try to take … Continue reading

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