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Category Archives: Leverage2Market
Top of Mind Thursday – January 11, 2024: Flying High
Since the start of the year, we’ve seen two scary incidents involving in-flight aircraft. In the first, a JAL wide-body plane burst into flames when it collided on landing with a Japanese coast guard plane about to take off from … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged air travel, airline travel, airplane, key learnings, lessons, lessons for business, Top of Mind Thursday
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Top of Mind Thursday – January 4, 2024: Above Reproach
This week, Claudine Gay resigned her position as president of Harvard University. Gay was one of three college presidents who, during testimony before Congress, equivocated on whether calling for the genocide of Jews would be against their school’s policies. Liz … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged Harvard, Harvard University, leadership, Plagiarism, Top of Mind Thursday
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Top of Mind Thursday – December 28, 2023: Wishing You Less Next Year
This is the time of year when we receive holiday greetings from friends, relatives, colleagues, long-lost connections, and of course everyone we ever did business with—ever. Most of these well-meaning messages wish you more of something or another in the … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, News and Updates, Top of Mind Thursday Memo
Tagged Top of Mind Thursday
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Unexpected and Unconventional: The Undeniable Advantages of the Unconference
Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and … Continue reading
Posted in Leverage2Market, Linda Popky, Marketing Thought Leadership, Marketing Thought Leadership Podcast, Podcasts
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