Category Archives: Linda Popky

Integrate 2011 Interview: Measuring Marketing

Drew Stevens Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/drew_stevens Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing. Drew works with senior … Continue reading

Posted in Customer Relationships, Leverage2Market, Linda Popky, Marketing Thought Leadership Podcast, Podcasts | 1 Comment

Integrate 2011 Interview: Virtual Evolution – From E-Commerce to V-Commerce

Susan Jones Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/susan_jones Linda Popky interviews Susan Jones at the recent Integrate 2011 Conference, for IMC professionals at West Virginia University about trends in virtual commerce. Susan is a Professor of … Continue reading

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Funny Thing: Using Humor Effectively in B2B Organizations

Kathy Klotz-Guest CEO Keeping It Human www.keepingithuman.com Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful … Continue reading

Posted in B2B Marketing, Linda Popky, Marketing Thought Leadership Podcast, Podcasts | Comments Off on Funny Thing: Using Humor Effectively in B2B Organizations

Generational Marketing: Vive la Difference

Jennifer Lindsay Principal Jennifer Lindsay Digital jenniferlindsay.com Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such … Continue reading

Posted in Linda Popky, Marketing Strategy, Marketing Thought Leadership Podcast, Podcasts, Social Media | 1 Comment

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