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Category Archives: Linda Popky
Integrate 2011 Interview: Measuring Marketing
Drew Stevens Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/drew_stevens Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing. Drew works with senior … Continue reading
Posted in Customer Relationships, Leverage2Market, Linda Popky, Marketing Thought Leadership Podcast, Podcasts
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Integrate 2011 Interview: Virtual Evolution – From E-Commerce to V-Commerce
Susan Jones Adjunct Professor – West Virginia University – IMC Program imc.wvu.edu/about/faculty/susan_jones Linda Popky interviews Susan Jones at the recent Integrate 2011 Conference, for IMC professionals at West Virginia University about trends in virtual commerce. Susan is a Professor of … Continue reading
Posted in Leverage2Market, Linda Popky, Marketing Thought Leadership Podcast, Podcasts
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Funny Thing: Using Humor Effectively in B2B Organizations
Kathy Klotz-Guest CEO Keeping It Human www.keepingithuman.com Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful … Continue reading
Posted in B2B Marketing, Linda Popky, Marketing Thought Leadership Podcast, Podcasts
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Generational Marketing: Vive la Difference
Jennifer Lindsay Principal Jennifer Lindsay Digital jenniferlindsay.com Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such … Continue reading
Posted in Linda Popky, Marketing Strategy, Marketing Thought Leadership Podcast, Podcasts, Social Media
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