Category Archives: Linda Popky

The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models

Robbie Kellman Baxter Founder Peninsula Strategies peninsulastrategies.com Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth … Continue reading

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The Global Voice of the Customer

Lucie Newcomb President and CEO The NewComm Global Group, Inc. www.NewCommGlobal.com Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on … Continue reading

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The State of Branding in Silicon Valley: Beyond the Dark Ages

Kevin Heney Founder and Executive Director Silicon Valley Brand Forum www.svbrandforum.com Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over … Continue reading

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Marketing’s Importance for Today’s Entrepreneur

Janis Machala Managing Partner Paladin Partners www.PaladinPartners.com Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer … Continue reading

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