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Category Archives: Marketing Accountability
Top of Mind Thursday – March 28, 2024: A Bridge Too Far Gone
This week, a large container ship hit a pier in Baltimore Harbor, totally demolishing the Francis Scott Key Bridge. Sadly, six people—all construction employees—perished in this event. While their deaths are tragic, this could have been a much larger disaster … Continue reading
Posted in Articles & Resources, Best Practices, Current Affairs, l2massociates, Leverage2Market, Linda Popky, Marketing, Marketing Accountability, Marketing Strategy, Marketing Success, News and Updates, Top of Mind Thursday Memo
Tagged accident, collapse, Francis Scott key bridge, maryland, Top of Mind Thursday
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Top of Mind Thursday – February 29, 2024: Leaping Forward
Today, February 29, is Leap Year Day—the day that only appears once every four years. Anything that happens today—good or bad—will only come back around for an exact anniversary in 2028. But did we move forward or backward since the … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, Marketing Accountability, Marketing Strategy, News and Updates, Top of Mind Thursday Memo
Tagged goals, Leap Year, Top of Mind Thursday
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Just a Moment for Marketing: Face the Facts on Facebook
Linda asks: With almost 1 Billion subscribers, is Facebook the panacea for your marketing needs?
Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success, Social Media
Tagged Bay Area, coaching, consulting, customer retention, customers, facebook, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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Just a Moment for Marketing: Context Counts
Linda advises: We rely on context to help us understand situations. Make sure your marketing materials make it simple to identify you and know what you stand for. Make it easy for me to put you into context.
Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
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