Category Archives: Marketing Accountability

Just a Moment for Marketing: The Politician’s Mistake

Linda explains: It’s all about how what you offer adds value to your customers. Tell your customers how sticking with you will make them better tomorrow.

Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: The Politician’s Mistake

Just a Moment for Marketing: The Wayne Gretsky Principle

Linda advises: Get out and take your shot with marketing.

Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success | Tagged , , , , , , , , , , , , , , , | Comments Off on Just a Moment for Marketing: The Wayne Gretsky Principle

Just a Moment for Marketing: Throwing Good Money After Bad

Linda advises: It doesn’t pay to keep spending money on something that is no longer working. Stop and reevaluate your marketing programs.

Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

Just a Moment for Marketing: What You Measure is What You Get

Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring? Be careful when you choose goals and metrics. You may actually get … Continue reading

Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy, Marketing Success, Social Media | Tagged , , , , , , , , , , , , , , | 1 Comment

  • Read Our Blog

  • What’s New

    PodcastLinda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen

    Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen

    SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.

    Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.

    eBOOK: Top of Mind: 101 Insights to Transform Your Business
    Purchase PDF or ePub book.
    Top of Mind

  • Read Our Blog

  • Subscribe to the Top of Mind Thursday Newsletter

    Free articles download with sign up
  • Marketing Above the Noise

    Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.

    Marketing Above The Noise

    What's Inside Available in Hardcover and eBook formats