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Category Archives: Marketing Accountability
Just a Moment for Marketing: The Politician’s Mistake
Linda explains: It’s all about how what you offer adds value to your customers. Tell your customers how sticking with you will make them better tomorrow.
Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Just a Moment for Marketing: The Wayne Gretsky Principle
Linda advises: Get out and take your shot with marketing.
Posted in Best Practices, Marketing Accountability, Marketing Strategy, Marketing Success
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, Wayne Gretzky
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Just a Moment for Marketing: Throwing Good Money After Bad
Linda advises: It doesn’t pay to keep spending money on something that is no longer working. Stop and reevaluate your marketing programs.
Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy
Tagged Bay Area, coaching, consulting, customer retention, customers, legacy marketing, legacy programs, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker, strategy
1 Comment
Just a Moment for Marketing: What You Measure is What You Get
Linda Popky advises: Web marketing makes it really easy to measure site metrics, clicks, number of twitter followers, Facebook likes, etc. But are those really the rights things to be measuring? Be careful when you choose goals and metrics. You may actually get … Continue reading
Posted in Best Practices, Consulting, Marketing Accountability, Marketing Strategy, Marketing Success, Social Media
Tagged Bay Area, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
1 Comment