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Podcast: Linda Popky appears as a guest expert on Technically Speaking to outline your steps to launching and promoting your book! - Listen
Podcast: Linda Popky and Dan Weedin (Shrimp Tank Podcast) talk with Brett Clark from BC Fitness about the importance of staying active and doing resistance training to slow down muscle loss as we age. - Listen
SAC® Press Release: "Companies Eye Innovation and Disruption in Volatile Economy" – Read Release.
Video: Just a Moment for Marketing: One-minute marketing tip videos. – View over 100 videos.
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Marketing Above the Noise
Introducing Dynamic Market Leverage™, an approach to help cut through the clutter, stand out, and effectively build business.
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Category Archives: Marketing Accountability
Just a Moment for Marketing: Penny Wise, Pound Foolish
Take the time to invest in a good, solid marketing program. Otherwise you make get just what you pay for.
Just a Moment for Marketing: Failing Quickly
Linda advises: Learn to fail quickly to leave more time for success. You want to introduce new products and services, target new markets, new geographies….The key is to know what constitutes success and how to recognize the signs of impending … Continue reading
How to Measure the Effectiveness of Social Media — REALLY!
In the latest episode of MarketingThoughtLeadership, PR measurement pro Katie Payne tells Linda Popky how the business of evaluating marketing is changing dramatically and how marketers and communications professionals really can measure the impact of social media. Listen now.
Marketing Leadership: Five Steps to Move Forward
Two weeks ago, I asked where is the marketing leadership? I firmly believe that global marketing leadership can be driven by us here in Silicon Valley. Check out the SVAMA Marketing Thought Blog for five steps to move the process … Continue reading