Category Archives: Marketing Strategy

Just a Moment for Marketing: When the Marketplace Overheats

Linda advises: Focus on where both sides can work together.

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Just a Moment for Marketing: Polarization: The Result of Unresolved Friction

Linda advises: Don’t let friction divide us.

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Just a Moment for Marketing: Beware the Sibling Rivalries

Linda observes: Sales and marketing are sibling rivals.

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Just a Moment for Marketing: The Cost of Hidden Friction

Linda advises: Bring friction to the forefront to manage it better.

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