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Category Archives: Marketing Strategy
Just a Moment for Marketing: Mocha on Marketing: Sniffing All the Newcomers
Mocha and Linda advise: Learn more about your customers, your competition, your markets.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, competition, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, Mocha, San Francisco, speaker
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Just a Moment for Marketing: Guilt by Association
Linda asks: With whom is your brand connected?
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Just a Moment for Marketing: When Uncontrolled Friction is Destructive
Linda advises: Create a situation where constructive friction can survive.
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
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Just a Moment for Marketing: Friction Point: When Friction Sparks Change
Linda asks: What happens when friction does not sponsor constructive change?
Posted in Best Practices, Consulting, Marketing Strategy, Marketing Success
Tagged Bay Area, brand strategy, coaching, consulting, customer retention, customers, Leverage2Market, Linda Popky, marketing, marketing advice, marketing consultant, marketing tips, mentoring, million dollar consultant, San Francisco, speaker
Comments Off on Just a Moment for Marketing: Friction Point: When Friction Sparks Change