Category Archives: Marketing

Creating a New Business Surge

Seth Kahan Performance Development Group www.visionaryleadership.com Seth Kahan works with leaders to develop successful business strategies. For example, he helps leaders with choosing a domain name for a blog that’s catchy and brandable.  His clients include CEOs, Executive Directors, and senior … Continue reading

Posted in Leverage2Market, Linda Popky, Marketing, Marketing Thought Leadership Podcast, Podcasts | 1 Comment

Customer Experience Optimization: New Rules for Innovation

Lynn Hunsaker Clear Action www.clearaction.biz Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating … Continue reading

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Building Effective Go-to-Market Campaigns with Leading Edge Technology

Karen Galatis Sun Microsystems www.sun.com Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also … Continue reading

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Professional Certification for Partner Managers: Taking Partnering to the Next Level

Norma Watenpaugh Phoenix Consulting Group www.phoenixcg.com Norma Watenpaugh is an acknowledged expert in partnering best practices. She specializes in partner strategies, programs, and marketing to help companies accelerate revenue, tap new sources of innovation or open new markets through effective … Continue reading

Posted in Leverage2Market, Linda Popky, Marketing, Marketing Thought Leadership Podcast, Podcasts | 1 Comment

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