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Category Archives: Marketing
Using Publishing to Build Your Personal Brand and Drive Profit
Laura Lowell 42 Rules Book Series www.42rules.com Laura Lowell is the executive editor of the 42 Rules(tm) book series, founded in 2007 as a result of her publishing experience with her first book, 42 Rules of Marketing. A consultant, author, … Continue reading
Why Marketers Need to Know About Diversity and Inclusion
Simma Lieberman Simma Lieberman Associates www.simmalieberman.com Simma Lieberman helps organizations and individuals create inclusive environments in order to improve their performance and become more profitable. Her clients include Applied Materials, Diageo, ABM Industries, Renaissance Hotels, Pillsbury Bakeries and Foodservices, McDonalds, … Continue reading
How to REALLY Measure the Effectiveness of Social Media
Katie Delahaye Paine KD Paine & Partners www.kdpaine.com Katie Paine is the founder of KD Paine & Partners and publisher of the first blog and first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability. Named one … Continue reading
Online Reputation Management: What You Don’t Know CAN Hurt You!
Celeste Bishop Bishop Market Resources www.bishopmarketresources.com Celeste Bishop is President of Bishop Market Resources, a firm that helps companies, organizations and individuals build a successful web presence with their website and/or blog as the hub driving business growth. She has … Continue reading