Category Archives: Marketing

Lead Generation: We ’ve GOT to Be Able to Do Better Than This!

Dave Taber SalesLogistix www.saleslogistix.com Dave Taber is President of SalesLogistix, a consultancy focused on improving marketing and sales effectiveness through the use of Salesforce.com. He has over 20 years of experience in high tech marketing and has been focused on … Continue reading

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The Case for Measuring Marketing ROI

Jim Lenskold Lenskold group www.lenskold.com Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Founded in 1997, the Lenskold Group provides consulting services to deliver a … Continue reading

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The Key to Building Brand Advocates

Brandon Murphy 22Squared www.22squared.com Brandon Murphy, SVP and Director of Brand Planning for 22squared, has a diverse background in brand strategy. At Campbell-Ewald in Detroit, he was involved in all levels of planning, including business, brand, creative, and connection planning. … Continue reading

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Marketing in the New Reality: How Consultants Can Be Successful in Today’s Environment

Alan Weiss Summit Consulting www.summitconsulting.com Million Dollar Consultant Alan Weiss Weiss is one of those rare people who can say he is a consultant, speaker, and author and really mean it. His consulting firm, Summit Consulting, has attracted clients such … Continue reading

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