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Category Archives: Marketing
Top of Mind Thursday – February 15, 2024: What a Difference a Decimal Makes
On Tuesday, ride sharing company Lyft astounded the market when it announced its profit margins were expected to grow by 500 basis points (5%) this year—sending their stock soaring. There was only one problem: It wasn’t true. What the earnings … Continue reading
Top of Mind Thursday – February 8, 2024: Not Knowing What You Don’t Know
I got absolutely no email for 12 hours yesterday. Nada. No responses to email I sent. No messages I was expecting from clients and colleagues. No promotional offers. Not even a single piece of spam. It turns out that on … Continue reading
Top of Mind Thursday – February 1, 2024: There’s a Conspiracy for That!
Conspiracy theories have probably been around since the beginning of time. There are those who say Nero set fire to Rome, then fiddled while Rome burned (even though the fiddle hadn’t been invented yet). For centuries, there have been those … Continue reading
Top of Mind Thursday – January 25, 2024: Shattering a Record
This week, a new record was set in NCAA Division I basketball–the most wins by a college basketball coach: The coach that broke Duke Coach Mike Krzyzweski’s record with 1203 career wins is Tara Vanderveer, long-time coach of the Stanford Women’s Basketball … Continue reading