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Category Archives: Marketing
Leveraging Social Media in Global Launches
Karina Jensen Global Minds Network www.globalmindsnetwork.com In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses … Continue reading
Where B2B Marketing is Going in Silicon Valley
Josef Chervenka President, NorCal Business Marketing Association www.norcalbma.org In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to … Continue reading
Using Social Media to Take Product Launches to a Whole New Level
LaSandra Brill Senior Manager, Cisco Service Provider Web & Social Media Marketing www.cisco.com In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product … Continue reading
Time as the New Competitive Differentiator
Adrian Ott CEO and Founder of Exponential Edge Author of The 24 Hour Customer www.24hourcustomer.com In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses … Continue reading