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Category Archives: Marketing
Chief Customer Officers: Bringing Customer Focus to the C-Suite
Curtis Bingham Founder and Executive Director Chief Customer Officer Council www.ccocouncil.org Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric … Continue reading
Time for Marketing Professionals To Take More Responsibility for Measuring Marketing Profits
Roger J. Best Author Marketing Metrics Handbook www.marketingmetricshandbook.com Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the … Continue reading
The New How: How Organizations Can Create Better Results Together
Nilofer Merchant CEO Rubicon Consulting www.rubiconconsulting.com Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative … Continue reading
Getting Publicity in a Web 2.0 Social Media World
Dan Janal Founder and President PR Leads Plus www.prleadsplus.com Dan Janal has been called “a true Internet marketing pioneer,” by USA Today. He is one of the most respected teachers, visionaries and entrepreneurs in the publicity community, the author of … Continue reading