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Category Archives: News and Updates
Top of Mind Thursday – August 11, 2022: The Best Laid Plans
On Tuesday, I flew across the country to attend the wedding of a close family friend. But yesterday, I started feeling unwell. By today, I had a full-fledged fever to go with body achiness. I’ve tested negative for COVID twice, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID, COVID-19, COVID-19 pandemic, global pandemic, pandemic
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Top of Mind Thursday – August 4, 2022: Hitting it Out of the Park
This week, the sports world lost a giant–someone who never played a professional sport, but had an outsized influence on the game of baseball. Hall of Fame broadcaster Vin Scully, who announced Dodgers games for 67 seasons, passed away at … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged baseball, in memorium, Major League, Major League baseball, sports
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Top of Mind Thursday – July 28, 2022: It’s Not Easy Being Green
This week, Coca-Cola announced that next week they’re replacing the green plastic packaging used for Sprite for the last 61 years with clear bottles. Evidently, clear plastic bottles are more likely to be recycled into new bottles with less waste, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged eco friendly, environmentally friendly, green business, green marketing, recycle
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Top of Mind Thursday – July 21, 2022: A Rose By Any Other Name
If Pennsylvania had a state condiment, there’s no doubt it would be Heinz Ketchup. Pennsylvanians are fanatic about their ketchup (which must be Heinz–anything else is simply catsup). Heinz has been headquartered near Pittsburgh, PA for more than 16o years, and … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged brand loyalty, brand marketing, L2M Associates, Linda Popky, marketing, rebranding
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