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Category Archives: News and Updates
Top of Mind Thursday – February 29, 2024: Leaping Forward
Today, February 29, is Leap Year Day—the day that only appears once every four years. Anything that happens today—good or bad—will only come back around for an exact anniversary in 2028. But did we move forward or backward since the … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, Marketing Accountability, Marketing Strategy, News and Updates, Top of Mind Thursday Memo
Tagged goals, Leap Year, Top of Mind Thursday
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Top of Mind Thursday – February 22, 2024: The Death of Dissonance
On Friday, Alexei Navalny, the leading opponent to Vladimir Putin in Russia, died mysteriously. While his death was shocking, it was not a surprise. Anyone who crosses Putin faces a much shortened lifespan—some fall out of tall buildings, others are … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged democracy, politics, Russia, Top of Mind Thursday
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Top of Mind Thursday – February 15, 2024: What a Difference a Decimal Makes
On Tuesday, ride sharing company Lyft astounded the market when it announced its profit margins were expected to grow by 500 basis points (5%) this year—sending their stock soaring. There was only one problem: It wasn’t true. What the earnings … Continue reading
Posted in Articles & Resources, Current Affairs, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged Lyft, mistakes, proofreading, stock market, Top of Mind Thursday
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Top of Mind Thursday – February 8, 2024: Not Knowing What You Don’t Know
I got absolutely no email for 12 hours yesterday. Nada. No responses to email I sent. No messages I was expecting from clients and colleagues. No promotional offers. Not even a single piece of spam. It turns out that on … Continue reading
Posted in Articles & Resources, l2massociates, Leverage2Market, Linda Popky, Marketing, News and Updates, Top of Mind Thursday Memo
Tagged email, Google, no notice, Top of Mind Thursday, verification, Yahoo
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