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Category Archives: News and Updates
Top of Mind Thursday – December 23, 2021 : The Weather Outside is Frightful
Airline pilots talk about encountering weather whenever they come across something that’s potentially disruptive to their flight path. This could be storms, turbulent air–even a dramatic change in air temperature. They warn us to stay seated with our seat belts … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged airline pilots, holidays, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Omicron, storms, Top of Mind Thursday, weather
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Top of Mind Thursday – December 16, 2021: Changing the Game
On Tuesday, just a few minutes into the game between the Warriors and the Knicks, Stephen Curry became the NBA’s all time leader in three-point shooting. Curry did this in 40% fewer games than the previous leader, Ray Allen, which … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Dell Curry, Knicks, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, NBA, Ray Allen, Steph Curry, three-point shooting, Top of Mind Thursday, Warriors
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Top of Mind Thursday – December 9, 2021 – We Can Do Better Than This
Last weekend, the CEO of Better.com laid off 900 people, nearly 10% of his workforce. This is certainly not the first big layoff we’ve seen during the pandemic. However, it was highly unusual to do this kind of layoff in … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged better.com, layoff, layoffs, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, Vishal Garg, zoom
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Top of Mind Thursday – December 2, 2021 – Shooting the Messenger
This week we learned of another COVID-19 variant: Omicron. This new strain appears to be much more transmissible than previous versions, but may not cause as severe disease–it’s too early to tell. It was first identified in South Africa, but … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Africa, COVID, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Omicron, South Africa, Top of Mind Thursday, virus
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