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Category Archives: News and Updates
Top of Mind Thursday : June 10, 2021 – Meeting Expectations
As we emerge from pandemic limitations, people are beginning to gravitate to seeing each other in person. Breakfasts, lunches, dinners, coffee–we now have the chance to see family, friends, and colleagues in the flesh for the first time in over … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, no commute, no drama, no dress-up, pandemic, Top of Mind Thursday
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Top of Mind Thursday : June 3, 2021 – Beating the Odds
In a desperate attempt to get reluctant Americans vaccinated against COVID-19, many locales are creating cash and merchandise prizes to incentivize the holdouts. This runs the gamut from free food and beer to vacations, cars, and even guns. In California, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID, incentivize vaccination, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, vaccinations, vaccine
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Top of Mind Thursday, May 27, 2021: Shuffling the Deck
Last week, AT&T announced it was spinning off its Warner Media division into a company that will merge with Discovery. At about the same time, Amazon spent more than $8 billion to acquire MGM. Disney acquired Lucasfilms and Marvel for … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged amazon, AT&T, Discovery, Disney, Lucasfilms, mergers, Peter Drucker, Warner
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Top of Mind Thursday, May 20, 2021: Clear as Mud
This week, the CDC issued new guidelines for mask wearing, given that more people are vaccinated against COVID-19 and infection/hospitalization rates are down significantly. This sounds like a good thing. Clarifying when masks are and are not needed should be … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, mask requirements, masks, Top of Mind Thursday, vaccinations
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