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Category Archives: News and Updates
Top of Mind Thursday, February 18, 2021: Baby, It’s Cold Inside
This week, the rest of the country watched in horror at the situation unfolding throughout Texas.Extreme weather conditions resulted not only in unusual amounts of snowfall, but exceedingly cold temperatures–close to zero degrees Fahrenheit—which nearly brought down the entire state … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged crisis, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Midwest, snow, snowstorm, Texas, Top of Mind Thursday
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Top of Mind Thursday, February 4, 2021: Moving Beyond Amazon
This week, Jeff Bezos, founder of Amazon, announced he will be stepping down as CEO of the world’s largest ecommerce firm. Bezos, who started Amazon as an online bookstore in 1994, is the second richest person in the world, worth … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged amazon, Jeff Bezos, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, pandemic, Top of Mind Thursday
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Top of Mind Thursday, February 11, 2021: Cat Got Your Face?
Yesterday, the hottest thing on the Internet was a video of a lawyer appearing in a Zoom-based court hearing…as a cat. Evidently, someone in his family had added a cat filter to his Zoom profile and the poor man couldn’t … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged cat filter, lawyer, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, zoom
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Top of Mind Thursday January 28, 2021: The Devil is in the Details
The good news is the vaccines to treat COVID-19 appear to be both safe and effective. The bad news is it can be nearly impossible to find a way to get one. The federal government has … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged COVID-19, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, vaccination, vaccine
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