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Category Archives: News and Updates
Top of Mind Thursday November 26, 2020: A Different Kind of Holiday
Today is Thanksgiving in the US–a holiday where we give thanks for the many blessings we have in our lives. Normally, this is a time of feasting with family, watching football games and parades, and preparing … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, thanksgiving, Top of Mind Thursday
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Top of Mind Thursday November 19, 2020: Flying High
It’s been a horrible year for the travel industry–and airlines in particular. The number of passengers carried this year vs. last year may be off by as much as 65%. In this kind of environment, it’s … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged airlines, COVID, COVID-19, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Southwest Airlines, Top of Mind Thursday
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Top of Mind Thursday November 12, 2020: Know When To Fold ‘Em
It was 5 days after last week’s presidential election before we had a projected winner. Today, nine days later, the losing candidate has still not conceded. Other candidates have graciously conceded and moved on in much closer races (including Al … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Biden, election, Kenny Rogers, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, president-elect, The Gambler, Top of Mind Thursday, Trump
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Top of Mind Thursday November 5, 2020: Split
In bowling, a split is where you wind up with pins on opposite sides of the lane. It’s possible to hit both pins to get a spare, but it’s fairly difficult. What we saw in Tuesday’s election was a political … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged divisiveness, election, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, political split, presidential, Top of Mind Thursday
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