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Category Archives: News and Updates
Top of Mind Thursday September 3, 2020: Change is in the Air
This week, 3 major airlines did something revolutionary: they did away with a fee that was a big revenue producer for them. On Sunday, United announced they are eliminating change fees–those pesky charges slapped on customers who decide they want … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged airlines, American Airlines, change fees, Delta Airlines, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, United Airlines
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Top of Mind Thursday August 27, 2020: Time Out
Yesterday, all the games in the NBA and WNBA were postponed, as were many MLB games. Players, coaches, and even broadcasters walked off their jobs in protest of yet another unarmed Black man being shot in the back, followed by … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged baseball, Jacob Blake, Leverage2Market, Leverage2Market Associates, Linda Popky, Major League, marketing, marketing strategy, marketing success, MLB, NBA, Top of Mind Thursday, WNBA
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Top of Mind Thursday August 20, 2020: Virtual Reality
The Democratic National Convention is being held this week, not in Milwaukee, Wisconsin, but virtually. Instead of long days of speeches, pageantry, and balloon drops, this year’s event is a series of short video presentations moderated by a celebrity host, … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Democratic National Convention, DNC, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, virtual conference
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Top of Mind Thursday August 13, 2020: A Newsworthy Choice
This week, after months of speculation, presumptive Democratic presidential candidate Joe Biden announced that California Senator Kamala Harris will be his running mate. With this selection, the campaign will finally be moving into the home stretch before the November election. … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged candidate, Democrats, Joe Biden, Kamala Harris, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, vice president
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