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Category Archives: News and Updates
Top of Mind Thursday May 14, 2020: Unmasking Creativity
As the COVID-19 situation continues to evolve, an increased emphasis has been put on masks as a way to stop transmission of the virus. Initially, the focus was on masks and other personal protective equipment (PPE) … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged coronavirus, COVID-19, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, masks, Top of Mind Thursday
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Top of Mind Thursday May 7, 2020: Dancing with the Fans
One of the consequences of this extended pandemic is the lack of new entertainment programming–including live sports. There have been virtually no new sporting events for the last two months, and this is likely to last … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged entertainment, ESPN, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Michael Jordan, sporting events, sports, The Last Dance, Top of Mind Thursday
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Top of Mind Thursday April 30, 2020: Write Now
On a regular basis, I hear from professionals who tell me they want to create a piece of writing–everything from a blog post to a full book–but don’t have the time to do it. A funny … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, Top of Mind Thursday, writing, writing a book, writing project
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Top of Mind Thursday April 23, 2020: Spring Cleaning
Maybe it’s the promise of warmer weather, flowers blooming, or longer days with more sunshine. For whatever reason, spring is the time of year when we traditionally do a thorough cleaning and decluttering. This year, with … Continue reading
Posted in News and Updates, Top of Mind Thursday Memo
Tagged decluttering, Leverage2Market, Leverage2Market Associates, Linda Popky, marketing, marketing strategy, marketing success, spring, springtime, Top of Mind Thursday
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